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Product Research Comparisons - Viral Launch | Jungle Scout | Helium 10

You probably know by now, anyone looking to sell on Amazon profitably needs  TWO things; the  RIGHT INFORMATION  and the  best amazon product research tool.

Are you using data or just guessing when it comes to Amazon product research? 

Without the top  Amazon research tools, it’s impossible to succeed on Amazon FBA. 

In this Amazon product research tool comparison, we'll examine and review the  top 3 Amazon product research tools for sellers in 2020.

We’ll review   Helium 10 vs.  Viral Launch vs.  Jungle Scout.  We will also review a product research tool with a pay-as-you-go no commitment billing option.


Watch These Tools In Action! Check Out Tutorials For The Tools Mentioned In This Article In The Last Amazon Course.


Helium 10 Product Research Tool

Helium 10 has a suite of Amazon product research tools that can guide you through every step of your Amazon product research process. With Helium 10 you get access to over 450 million products in its product database, which is second only to Amazon.

Here are the best tools for amazon product research that Helium 10 has to offer.

Helium 10 Amazon Product Research Tools Dashboard View

Black Box

With Helium 10’s  Black Box tool, you can use smart advanced filters to find winning products that are perfect for your needs and preferences.

Helium 10 Black Box Product Research Tool

Instead of spending hours manually looking through Amazon for products, you can search the Helium 10s database of over 450+ million products in minutes. Black Box allows you to search by category, estimated monthly sales revenue, price, and review ratings.

Helium 10 Chrome Extension

Helium 10’s Xray is a chrome extension that helps you get a bird’s-eye view of a given market as you browse Amazon.

You can open up Xray on an Amazon search results page or product page to see the competitor's monthly revenue, average price, and reviews to validate potential product opportunities before sourcing.

Helium 10 chrome extension for Amazon product Research

Helium 10 is known for its accurate data and help you get a great understanding of profitable markets to excel in Amazon FBA.


Another powerful research tool that comes with Helium 10’s suite of tools is Trendster. Within seconds, you are able to determine if a product will have steady year-round sales or is a slow-moving inventory.

This is the best way to analyze product seasonal demand and check for trends to ride and profit from.

Helium 10 Trendster Amazon ASIN Research Tool

Trendster allows you to quickly analyze products so you can determine sales strategies based on seasonality and better plan for revenue fluctuations and cash flow decisions in your Amazon business.

Helium 10 Trendster Amazon ASIN Research Tool


Cerebro is a powerful Reverse ASIN search tool that can help give you a competitive advantage in your market.

You can search by ASIN and find the exact keywords your competitors listing are ranking for. Cerebro also shows you volume and calculated sales velocity you would need to rank on page 1 for those keywords.

Cerebro ASIN competitor Research Tool by Helium 10

With every keyword, Cerebro also provides you an IQ score. This is an internal score they give each Amazon keyword to show the ratio between search volume and competition. The higher the IQ score means there is a good ratio of low competition to high search volume.

Cerebro allows you to:

  • Discover which keywords your competitors rank for so you can optimize your listing accordingly
  • Uncover highly accurate keywords for your market, both organic and sponsored
  • Determine exactly the units need per keyword to rank on page 1


Keyword research as you know is a crucial part of Amazon FBA. Helium 10’s Magnet tool helps sellers find products shoppers are searching for through keywords. Magnet is equipped to find high-volume keywords that can help skyrocket sales by maximizing your organic traffic.

Instead of guessing, you can collect accurate keyword data with Magnet and boost your products to page 1 of Amazon.

Helium 10 Magnet Amazon Keyword Research Tool

Magnet has the largest database of Amazon-related keywords. You can enter seed keywords and get relevant alternatives or used their advanced filters to sort keywords based on your criteria.


Helium 10 Also has one of the best Amazon keyword processing tools on the market. Frankenstein allows you to take a huge list of keywords and transform it into manageable groups you can use.

With Frankenstein, you can easily filter and categorize keywords based on niches or your preferred criteria.

Amazon Keyword Processing Tool by Helium 10

Index Checker

Helium 10 Index Checker is part of their listing optimization tools that allows you to check for indexed keywords. What normally takes hours manually can now be done instantaneously with this tool.

Index checker allows you to ensure your product is indexed for your highest-volume and most profitable keywords. You can also use this tool to spy on your competitors to find out which key terms they rank for.

Amazon Index Checker Tool by Helium 10

Here is a detailed walkthrough of Helium 10's suite of tools for Amazon FBA product research.  Watch this & 350+ other videos that will help you find profitable products you can sell on Amazon FBA today.


Helium 10 Pricing

Here are pricing and plans Helium 10 has to offer Amazon FBA sellers.

Free Plan Platinum Plan Diamond Plan Elite Plan
$0 $97/month $197/month $397/month

Free Plan

The Helium 10  free plan costs $0 per month and could be useful if you’re not ready to commit or are unsure of the tools you need. Helium 10 allows you to get limited uses of most of its tools under their free plan.

Although I encourage everyone to experience Helium 10 with its full suite of tools and capabilities, this option could be a good way to try out the tools for beginners.

Platinum Plan

Helium 10's  Platinum Plan costs $97 a month. For entry-level Amazon FBA sellers, this is the perfect plan to get started with. This package gives you access to the tools you need to get your Amazon FBA business started and to the next level.

Diamond Plan

The ‘Diamond Plan’ is best for advanced Amazon sellers looking to grow and expand their limits. It  costs $197 per month and is tailored to help seasoned sellers get the competitive advantages they need to dominate.

Elite Plan

The ‘Elite Plan’ is the highest-tier plan Helium 10 offers at  $397 per month. This package includes cutting edge training for FBA sellers, which include in-person workshops and full access to all the tools they have to offer.

Helium 10 A La Carte Plan

If you are looking to use Helium 10 tools on an individual basis, the ‘a la carte plan’ is the perfect option for you. This plan allows you to pay for only the tools you want.

Here is a price break down of the a la carte plan:

Helium 10 Tool Monthly Price
Black Box $37
Magnet $37
Cerebro $37
Index Checker $17
Keyword Tracker $57
Alerts $37
Refund Genie $97
Xray $97

Helium 10 has over 12 different tools to you help you profitably find and launch your Amazon FBA products. Here is Helium 10's plan comparisons side by side.

Helium 10 Plan Comparison Chart

Helium 10 Coupons

If you like saving money, here are some promo codes from Helium 10. Claim a  7-day free trial and 50% off your first month or a  7-day free trial + 10% off for life!

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Viral Launch Amazon Product Research Tool

Another great software for removing the guesswork from your FBA product research process is Viral Launch. You can easily find thousands of untapped markets on Amazon by using Viral Launch's unique filters.

Their easy to use Amazon seller tools can help you find and scale your Amazon products.

Viral Launch Amazon product research tools

Viral Launch Product Discovery

Viral Launch’s Product Discovery software helps you confidently find your next product. With this easy-to-use Amazon product finder, you can quickly filter through over 200 million Amazon products, keywords, brands, and categories to find the one that’s right for you.

Product discovery Amazon research tool by Viral Launch

Viral Launch can help you cut down the amount of time you spend searching for products. You can use the different filters in product discovery to pull target results that meet your winning criteria. It also gives you an option to use the advanced filters to get an even more specific list of products.

Viral Launch analytics tools for Amazon product discovery

Market Intelligence

Viral Launch’s Market Intelligence Chrome extension tools allow Amazon sellers to confidently validate every product idea before sourcing. Market Intelligence provides you in-depth easy to understand data for making decisions.

market intelligence Amazon chrome extension by Viral Launch

Market Intelligence provides Amazon sellers with accurate sales estimates that lead to sourcing better quality products. Among sales estimate data, Market Intelligence also gives you market price trends, review rates, and a product idea score to help you quantify a given product's worth.

Competitor Intelligence

Competitor Intelligence uncovers top sellers’ strengths while helping you capitalize on their weaknesses. See their sales tactics, advertising strategies, and the keywords they’re neglecting to help you find opportunities for growth and improvements.

Competitor analysis Amazon FBA Tool from Viral Launch

Keyword Research

Viral Launch’s keyword research tool can help you take the guesswork out of your Amazon FBA research process. You can get relevant keywords and search volume based on actual Amazon data.

Amazon Keyword research tool by Viral Launch

You can use this software to dig deep and find out exactly which keywords are best suited to your products and higher ranking.

Listing Builder & Analyzer

Viral Launch has two powerful listing optimization tools Amazon sellers can take advantage of. Listing Analyzer allows sellers to make discover impactful improvements you can make today. Listing Builder can help sellers build listings ensuring they most important keywords are utilized.

Amazon FBA Launch Service

Launching your Amazon products by using Viral Launch can help you tap into the largest Amazon buyer groups in the world.

Viral Launch uses a deeply discounted promotional giveaway system to increase your brand awareness and drive external traffic to your Amazon listing. This, in turn, will increase your ranking and organic sales.

Take advantage of the most powerful Amazon product launch platform and skyrocket your Amazon business.

Amazon Split Testing

Amazon Split testing by Listing Dojo

Split Testing is a smart strategy to figure out what works and doesn’t. Viral Launch’s split testing tool, ‘Listing Dojo’ can train your Amazon listing to be more profitable. Their platform allows you to figure out exactly which price point, images, and title makes your listing the most money.

Here is a detailed tour of Viral Launch's software for Amazon FBA product research.  Watch this & 350+ other videos to help you find profitable products you can sell on Amazon FBA.


Viral Launch Pricing

Viral Launch software pricing comes with two options, monthly or annual. There are 4 different pricing plans available for Amazon  FBA sellers.

  • Beginner package is recommended for entrepreneurs looking to successfully launch their first Amazon product.
  • The Pro package is for growing brands looking to expand and grow their monthly sales.
  • Brand Builder is recommended for larger Amazon brands looking to dominate their markets.
  • Kinetic is for established brands that are looking to maximize organic and PPC profits to increase margins and improve their ROI.
Viral Launch Plans Monthly Pricing Annual Pricing
Beginner $59 $49
Pro $99 $83
Brand Builder $149 $124
Kinetic $249 $166

The  Annual pricing options are about 15% cheaper per month than the monthly plan option.  Save 40% off the annual plan +  2 months free!

Viral Launch has helped Amazon seller’s drive over $8 billion in sales. Use these powerful Amazon product research tools and gain a competitive advantage in any market.

Viral Launch Coupon Code

  We now only promote Helium 10 for Product Research, Listing Optimization, and PPC. Helium 10 is the superior SAAS tool for all of Amazon FBA. You can read our full comparison here.

Use these Viral Launch promo codes and save 20% off the monthly plans or save 40% + 2 months free with the annual plans.

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Jungle Scout vs Viral Launch

Here are my comparison and review of Viral Launch vs Jungle Scout, I explain which tool I personally prefer to use and why.



Watch These Tools In Action! Check Out These and Other Tutorials In The Last Amazon Course.


Jungle Scout Product Research

Another great Amazon product research software that can help you find, launch and grow your product is Jungle Scout.

Whether you are just starting your Amazon journey or a seasoned seller, Jungle Scout can help you find profitable product opportunities faster than your competitors.

Watch this detailed walkthrough of Jungle Scout and the Amazon research tools they have to offer.

Jungle Scout Product Database

Jungle Scouts Product Database is a comprehensive database containing over 70 million products pulled directly from the Amazon catalog. It allows Amazon sellers to easily search for products across Amazon global marketplaces with pre-set filters or specific filters that meet your preferences.

  Jungle Scout Product Research

Product Tracker Software

Product Tracker will track potential product ideas over time, monitoring daily inventory, sales, prices, and best seller rank to easily measure each product's performance with accuracy.

You can easily organize and compare your product ideas with confidence and discover seasonal or year-round opportunities.

Jungle Scout Prodcut Tracker tool

Jungle Scout Chrome Extension

With Jungle Scout’s chrome extension Amazon sellers can easily extract product  ranksales volume, and estimated  monthly revenue for each product and market on Amazon.

Use it to help you seek out tons of product opportunities and avoid making bad product investment.

Jungle Scout Amazon Chrome Extension

Jungle Scout Supplier Database

New to Jungle Scout, their Supplier Database helps Amazon sellers find qualified international suppliers based on their search criteria. This database also shows the supplier’s top customers and the products they manufacture.

Sellers can use customer volume and confirmed shipments from suppliers to qualify the best manufacturers to create their products.

Find suppliers for Amazon with Jungle Scout

Keyword Scout Tool

Keyword Scout is a powerful keyword research tool by Jungle Scout. You can instantly generate thousands of keywords to help your products rank higher and increase sales.

They use data points directly from Amazon so you can accurately discover what Amazon shoppers are looking for.

Amazon Keywords by Jungle Scout

Create your next product listing with high ranking keywords and find your next product by using Keyword Scout.

FBA Product Launch Services

Jungle Scout Amazon product launch service

New to Jungle Scout is their product launch program. This tool allows you to launch and promote your products directly within Jungle Scout. You can tap into ready to buy shoppers and make sales, while also increasing brand awareness.

FBA sellers can also communicate with customers to increase engagement and feedback. You can trigger automated emails to your customers specific to their customer journey.


How Accurate is Jungle Scout?

I interviewed Jungle Scout founder Greg Mercer to find out exactly how their tool works.

Jungle Scout Pricing

Jungle Scout offers  monthly or  yearly pricing options for Amazon sellers.

Here are the prices for the monthly subscription options. Jungle scout is  $49 per month, Jungle Scout & Extension is  $69 per month, and Jungle Scout chrome extension is $ 39 per month.

Jungle Scout Plans Monthly Pricing
Jungle Scout $49
Jungle Scout + Extension $69
Chrome Extension $39


The yearly options allow you to save by paying once annually for your plan. Here are the prices: Jungle scout is  $39 per month, Jungle Scout & Extension is  $49 per month, and Jungle Scout chrome extension is $ 19 per month.

Jungle Scout Plans Annual Pricing
Jungle Scout $39
Jungle Scout + Extension $49
Chrome Extension $19


Jungle Scout has helped hundreds of thousands of Amazon entrepreneurs just like launch over 200,000+ products. Leverage these Amazon product research tools and find the perfect Amazon FBA product for you.


Jungle Scout Coupon

Use the jungle scout promo code below and save on their Amazon product research tools.

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No Subscription Amazon Product Research Tool

Market Scout Amazon Product Research Tool

Market Scout by eComEngine

If you are looking for an   alternative to subscription-based Amazon product research tools , MarketScout is the perfect fit. MarketScout is a  pay-as-you-go tool that will not charge you a monthly fee. You simply purchase the credit package you need based on your budget.

MarketScout allows you to upload CSV files with your product information using their template. They will then do research on those specific products and compile a report that you can download.

Their tools provide you reliable Amazon data you can use to get a leg up on your competition. MarketScout is a perfect alternative for Amazon merchants looking to find the right products to sell profitably.

Here are the pricing options for MarketScout, no credit card required.

MarketScout Plans Starter Pro Ultimate
Price $100 $250 $400
Credits 10,000 50,000 100,000


100 Free Credits For Signing Up Get 100 Free Credits For Signing Up With no credit card required.
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