375+ Videos 45+ Hours | The ENCYCLOPEDIA Of Amazon

This is the COMPLETE version of the course. Everything You Need To Know About Selling Physical Products On Amazon

Frequently Asked Questions

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Getting Started

The Last Amazon Course is the Encyclopedia of Amazon FBA.

We teach people how to private label products and sell them through Amazon's FBA program. 

This course covers the basics, advanced tips, and an A-Z guide from finding your first product idea to launching it on Amazon.

I’m honestly tired of people over-charging for information. All the greatest companies in the world provide information for free or at a low entry cost.

My goal is live’s changed, not dollars made. I'd rather offer an affordable course and enrich myself through your success rather than your hard earned dollars.

With you're membership you get access to our beginner course, the intermediate course, and our public forum where you can ask questions and engage with other students.

This course has over 340+ videos and 45+ hours of content. We also have over 10+ millionaires and experts in every single area.


Yes. This course is the 3rd iteration and we will be continuously adding to it in the future. Be sure to stay updated on our forum and email list for updates.

No. I teach every single step and methodology but you don’t have to watch everything to have success and achieve financial freedom.

I teach everything because there’s so many paths to success with this business model and everyone’s journey is different.

By giving all the material and every single scenario it's possible for anyone to apply their learning and take action.

In simple terms, you sell it, Amazon ships it. But the detailed process is the following:

  1. You send your items to Amazon’s fulfillment centers to store it.
  2. After Amazon receives your inventory, you can monitor what you have in stock through Seller Central
  3. The customer orders your items from Amazon or another eCommerce platform and receives Prime 2-day Shipping.
  4. Amazon picks and packs the sold items.
  5. Amazon ships your items by method chosen by customer and provides them with tracking information.
  6. They provide customer service and return management for items.

There are so many benefits of using the FBA program but perhaps the biggest benefits are the following:

1. Access to over 100 Million Prime Members

Prime members spend over $1,300 per year on product purchases. They are also very loyal to the Amazon platform due to the free returns, fast shipping, and great customer service.

That means if you sell your product through FBA and offer 2-day shipping, you will be visible to Amazon Prime members and you will make more money!

2. Effortless logistics and shipping.

If you’ve ever sold and fulfilled your own orders, you may have figured out that it’s almost impossible to scale on your own. You’d have to rent a warehouse and your own staff to ship out all the orders. Not to mention, the customer service you’d have to provide. American customers expect tracking and updates on their order.

But with FBA, you can outsource the entire process, taking advantage of their expertise and experience. You can focus on growing your business rather than taking frequent trips to the post office.

3. Discounted shipping rates.

Amazon has contracts with all the major shipping carriers and they can leverage steep discounts and the best rates.

4. Management of returns.

Nobody wants to process a return but with FBA, Amazon will take care of all the angry customers and all the administrative processes for that.

5. Customer service management.

Amazon offers 24/7 customer support via email and phone. If a customer is ever unsure about their product order, they will contact Amazon.

6. Potentially unlimited storage space.

With FBA you don’t have to worry about occupying a specific set storage space. You can send in 1000s of units or just 1 product.

7. Quick delivery.

Amazon has 100s of fulfillment centers around the world and 2-day shipping has become the norm. Prime members will always rather to purchase on Amazon for 2 day shipping with FREE returns than purchase on a 3rd party site.

Your Seller Account

Merchant Fulfilled is where you sell your product on Amazon and ship the product yourself when you make a sale.

While with Fulfillment by Amazon, Amazon will pick pack and ship your product when you make a sale.

Individual Seller Accounts are best for sellers that are just getting started and want to get their feet wet.

While Professional accounts are for people who want to start and scale a business.

With an individual seller account, you will pay a $0.99 fee per sale + referral fees and variable closing fees. Choose this plan if you are going to sell 40 units or less

While with a Professional Seller Account you pay a flat $39.99 per month + referral fees and variable closing fees. Click here for more info.

Your seller name / display name doesn’t really matter because you change it anytime. You can name it your business or something generic. What’s more important is your brand name.

Amazon is committed to keeping the marketplace a trusted place for buyers. They want to validate your identity/address.

Every seller will be asked for documentation at some point. Often this will happen immediately after signing up for an account.

Amazon will give you 30 days to provide the requested documents. Usually this is a utility bill or bank statement for address verification and some sort of photo ID.

There can only be 1 seller account per household. Having more than 1 seller account is prohibited.

If you have a legitimate business need to open up a second account, you can apply for an exception to this policy.

To be considered, Go to Contact us

  1. Click Selling on Amazon, then select Your account, then select Other account issues.

In your request, you must provide an explanation of the legitimate business need for a second account. To be considered for approval:

  1. You must have a separate bank account for each Seller Central account. We will not approve multiple Seller Central accounts that use the same bank account within the same region. If you sell across regions (for example in North America and Europe), you may use the same bank account for your Seller Central accounts as long as your accounts are linked though Amazon Global Selling.
  2. Each account must have a separate email address.
  3. The products and services sold in each account must be different.
  4. Your Performance Metrics must be in good standing.

If you’re country is listed on this page, you will be able to sell on the US market.

It's better to do this from within your seller account, but if you can’t, do a simple Google for ‘Amazon Seller Support Phone number’. These phone numbers can change.

Product Research

Yes and no. I never want to shill or make people buy things but I firmly believe that every Amazon seller needs a sales estimator.

Sales estimators will 100x efficiency. You could manually enter each product’s BSR and calculate number of sales which would take hours or you could buy a chrome extension and estimate the monthly sales of hundreds of products in less than a second.

For product research tools specifically, you can do your own product research but it will speed up the process for finding products as well.

Viral Launch and Helium 10 have the most accurate historical data. Both softwares have free trials and include Product Research Tools, Sales estimators, and keyword tools.

I’ve also interviewed both CEOs of the company and they use their customer data ethically and safely.

There are many tools and services on the internet but I only promote the tools I actually use and think are the best. I don’t promote anything that I don’t use myself.

At the end of the day, all these sales estimators and product research tools are estimators. It’s important to go through our validation section in Product Research to validate true search demand.

Starting your Amazon FBA business is completely dependent on what market you enter. The short answer is $1-2K.

To find out specifically, do the following:

  • Use a sales estimator on the top 3 search results of your main keyword to analyze the average number of sales.
  • Estimate the cost of goods to source on Alibaba.
  • Multiply the number of units sold per month by 3 months.
  • Multiply the total number of sales by the cost of goods.

Here’s an example:

Let’s say a product does about 300 sales per month.

The cost to source the product is $5.

To Prevent Cash Flow issues we suggest that you order 3 months of inventory up front.

300 (sales per month) x 3 months = 900 units total.

$5 per unit x 900 units = $4,500 + shipping

This isn’t your total capital required. There are other added costs like Product Research tools and shipping but this should give you an idea.


No. This is completely dependent on the market your going into but in almost every case 100 units is not enough to even rank your product on the first page. If you don’t order 3 months of inventory up front, you will run into serious cash flow issues and you may never rank on page one.

It’s best to order the number of units sold per month on the first page plus 3 months of inventory.

You can use the Amazon FBA Revenue Calculator in Seller Central: https://sellercentral.amazon.com/fba/profitabilitycalculator/index?lang=en_US

Enter in your ASIN or a Competitors ASIN and see what the fees are like.

Very rarely do I see Amazon Sellers lose their entire cash investment because you can always sell your product at break through PPC or you can ship it back to your house and sell on other platforms like eBay, Etsy, and many others.

Short answer: Watch the product research section

Long answer: There are a ton of factors in determining a profitable product to sell. But here are some of the biggest things to watch out for:

  • Not brand dominated niches
  • Not too competitive  
  • Consumer needs aren’t met
  • You can effectively differentiate


This depends on the following:

  • your trust with your supplier
  • how competent your supplier is with FBA prep
  • whether or not you got an inspection
  • the product weight and dimensions
  • how complex your product is.

For example if your product is a rubber spatula in a poly bag, it will be very hard for your supplier to mess your order up when prepping for the Amazon Fulfillment Centers.

But if your product has multiple pieces and unique functions and variations and this is your first time ordering from your manufacturer, it would be a good idea to get it sent to your house.

This is depends on your product.

For example if it’s something simple like plastic containers, it would be hard for your supplier to mess it up. But you should still get an inspection to hold them accountable.

If your product has many variations and needs to be packaged a certain way, you should always get an inspection. You never know if the factory’s processes change or a new person starts working there.

30/70 is a payment agreement between you and your supplier. Before your supplier can begin production they will need at least 30% of the order paid for by you.

After production has been completed and your supplier has passed all their inspections, you can release the other 70% of the payment.

The 30/70 payment agreement holds both parties accountable and allows you to hedge some risk when making your first order. Paying 30% down won’t break the bank and it allows your supplier to begin production. And if your supplier fails your inspection, you won’t have to release the rest of the funds.

After many successful orders and a long term relationship, your supplier may even allow you to pay for the full order after production is complete.

Paying through Alibaba Trade Assurance will fully cover your order regardless if communication was outside of the site. 

General Questions

A Universal Product Code (UPC) is a unique code to a specific type of product. They are accepted all around the globe. If you have ever scanned in your own groceries at self-checkout, you are scanning the UPC.

The FNSKU is an acronym for Fulfillment Network SKU or Fulfillment Network Stock Keeping Unit. The FNSKU is the way that Amazon identifies a product as unique to the seller that has sent it to the Amazon fulfillment center.

ASIN stands for Amazon Standard Identification Number. It’s a 10-charcter alphanumeric unique identifier that’s assigned by Amazon and its partners. It’s used for product-identification within Amazon organization.

ASINs are only guaranteed unique within a marketplace. So, different national Amazon sites may use different ASINs for the same product.

If you only plan on selling on Amazon, then you should only print or sticker your FNSKU on your product.

Warehouse employees are scanning in thousands of products per day and if there’s more than one barcode, it creates a hassle and will slow production down.

No, if you reside in the US, you can sell on Amazon as a sole-proprietorship and form your business later as you scale.

We cannot fully answer this question but for US citizens and residents there are a variety of options: LLC, S-Corp, C-Corp, and DBA. We have videos in the course with legal professionals and have partnerships with LegalZoom and Incfile.

For the majority of sellers, yes you will need at least a sales tax permit in your home state.This isn’t legal advice but we have partnered with many legal professionals regarding taxes and forming your business. See our content in the course.

Amazon will always put your product in the most strategic fulfillment center that is closest to the customer. There’s also unique fulfillment centers for different types of products.  

No. There are a variety of factors that determine which fulfillment center your product goes to. But allowing Amazon to choose guarantees the best fulfillment center and 2-day shipping for your customer.

We would be sad to see you go. Have your plans changed? Or is there anything we can do to make the course experience better? If so, you are welcome to send us an email at: [email protected]

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