375+ Videos 45+ Hours | The ENCYCLOPEDIA Of Amazon

This is the COMPLETE version of the course. Everything You Need To Know About Selling Physical Products On Amazon

Course Content Overview


Welcome To The Last Amazon Course

  • Introduction to the Course10:21
  • Why This Course is $112:18
  • The #1 Reason Why You Will Fail (Statistically Speaking)11:03
  • How to Increase Your Odds of Success With Public Commitment02:52
Beginner Course

Amazon Overview

  • How Much Are Sellers Making?03:25
  • The Amazon Opportunity18:05
  • Amazon A to Z15:46

Beginner - Product Research

  • Product Research Overview01:55
  • How to Find a Product That Sells - Framework11:21
  • Generating Ideas33:25
  • Validate Your Ideas38:24

Beginner - Sourcing

  • How to Find a Supplier24:01

Beginner - Listing

  • Making Amazon and Customers Happy22:01

Beginner - Launching

  • Launching Your Product Successfully on Amazon23:36

Beginner - Resources

  • $100 to $3,000,000 in 3 years - EVERY STEP I DID35:38
  • Other Ways To Make Money11:05
Product Research


  • Product Research Overview07:45
  • What To Expect In The Product Research Section01:46
  • Amazon Definitions & Fundamentals06:59
  • How Most People Do Product Research And Why They are Misguided07:45
  • The Brock Johnson Methodology07:56

Winning Criteria

  • Product Research Road Map01:30
  • Consumer Needs10:47
  • How Can I Add Value & Differentiate?15:35
  • Example of Successful VALUE Added Products that are DIFFERENT06:32
  • Keywords16:55
  • Why You Should be a Premium Product05:24
  • Best Markets to Go Into: Under-Served07:10
  • Do I Have The Resources To Compete?14:04
  • Barriers to Entry10:06
  • Competitive Advantage05:51
  • Game Theory: Supply and Demand10:22
  • Guarantee Success with Expected Value23:22
  • Shipping & Lead Times04:44
  • Lead Time and ROI as The Solution for any Cashflow Issue26:21
  • Brand and Customer LTV12:08
  • Think of Amazon Like Real Estate13:10

Finding Product Ideas

  • Overview of Different Types of Methods of Product Research
  • Most Common Reasons Sellers Fail10:47
  • Finding Markets with Unsatisfied Needs15:35
  • What do people want? Evaluating Reviews in Bulk06:32

Finding Product Ideas - Keyword & Product Theory

  • Helium 10 Tour03:31
  • Viral Launch Tour02:55
  • How To Dig Into Niches with Black Box Cerebro and Magnet34:22
  • Helium 10 Product Research Method Overview18:59
  • Biggest Mistakes When Choosing Keywords04:21
  • How To Use REVERSE ASINs To Find the True Keywords of a Product14:52
  • [VL Interview] Product Discovery + Market Intelligence12:24
  • What Product Research is Really Like!23:37
  • Take Action!01:06
  • Product Search Helium 10 - Black Box11:31
  • Product Search Viral Launch - Product Discovery17:16
  • Keyword Search Helium 10 - Black Box - Feat. Bradley From Helium 1014:16
  • Keyword Search Viral Launch - Product Discovery21:31
  • Looking For Sellers You Can Crush as a Beginner08:08
  • Using Advanced Filters in Helium 10 and Viral Launch08:09
  • The Opportunity & Danger of Seasonality05:21

Finding Product Ideas - Reverse Engineering

  • How To Spy on Competitor Listings To See Their Best Selling Products 01:38
  • Find Successful Brands with Viral Launch Brand Tool31:57
  • Dig into Niches With Amazon Categories: Best Sellers & Most Wished for03:40
  • See What Advanced Sellers Are Launching TODAY For Free04:10
  • How To Get A List Of Your Competitors Failures and Learn From Them05:29

Finding Product Ideas - Creative Research Techniques

  • Overview of Alternative Free Search Methods (Beginner & Advanced)02:16
  • Etsy & Other Marketplaces02:06
  • Google Trends06:00
  • Pinterest Visual Research + Shopify Unicorn Toilet Paper20:28
  • Pinterest Niche Research - Wedding13:30
  • Product Research with Kickstarter11:28
  • New Laws & Regulations03:38
  • Native Amazon Search Methods - Best Sellers, Movers and Shakers, Most Wished For03:40
  • Organize FBA Product Research with Pinterest Boards01:53

Finding Product Ideas - Going To China

  • Relationships with Suppliers & Chinese Trade Shows05:31


  • Pitfalls Overview04:30
  • My Product Research Failures17:01
  • [VL Interview] Common Product Research Failures15:23
  • What Is Hijacking?05:49
  • WATCH OUT: Variation Listings Sales Estimates are Tricky07:56
  • Analyzing a Market - Sales Distribution Brand Affiliation08:02
  • Branded, Restricted and Gated Products17:40
  • Patents, Trademarks and Copyright17:22
  • Beware of Inventing a Product06:55
  • Are You Afraid to Compete Against Amazon?03:17
  • Liability and Certifications02:06
  • Incorrect Sales Estimate from Product Research Tools05:28
  • The Need for a Superior Product00:58
  • Misguided by Wrong Examples of "Success"02:39
  • Not Enough Resources to Compete03:52
  • Not Taking into Account all Applicable Fees00:39
  • Inventing What You Want vs What The Market Wants01:01


  • How to Validate Search Demand: Unicorn Toilet Paper10:29
  • How To Ensure You NEVER Get SUSPENDED Or SUPPRESSED08:45
  • How to Find PPC Price of a Product22:31
  • Validate Profitability - Fulfillment Fees Explained04:37
  • How to Calculate Amazon FBA Fees11:48
  • Do You Have The Money to Fund Your Idea?05:17
  • Try to Make an Avatar For Your Competitors
  • Analyze How Advanced Your Competitors Are32:21
  • How to Decide If You Should Go Forward with Sourcing A Product10:40
  • Product vs Brand to Start Out: When to Pivot03:17
  • How a Product Life Cycle Effects Your Decision06:31
  • How To Decide If You Should Go Forward with Sourcing a Product17:30


  • Overview of The Sourcing Process10:49
  • Visual Overview of the Sourcing Process06:57
  • Why You Need a Good Supplier01:31

Finding A Supplier

  • How to Get a Professional Email Address06:18
  • Essential Tool for Communicating Your Needs To Your Supplier - Snagit03:34
  • How to create your Amazon Business Account07:27
  • Alibaba Tour - Finding Your Manufacturer07:51
  • Trading Company vs Factory EXPLAINED07:56
  • How To Spot a Trading Company vs a Manufacturer02:09
  • How To Find USA Manufacturers12:12
  • How to Find The Best Suppliers on Alibaba17:16
  • How To Know If Your Supplier IS a Copy Cat / Fake02:52
  • What Prices and Margins to Look For04:09
  • Chinese Business Culture and How To Do Business03:57
  • Supplier Contact Template and How to Modify It To Your Needs24:16
  • Supplier Contact Template Example - How To Describe Your Customization Needs To Supplier10:39
  • How to Find The Best Suppliers on Alibaba15:39
  • Communicating Customization Needs - Real Life Example - Brock's Eclipse Goggles03:20

Supplier Validation

  • Evaluating Suppliers Initial Responses - Good and Bad Examples19:31
  • How to Order A Sample - What to Look For and Expect04:10
  • Ordering Samples: How to Evaluate06:34
  • How to Further Evaluate Factory via Inspection Company (Optional)02:23
  • Verifying a Suppliers Certifications (Conditional)06:34
  • How I Made Over $1,000,000 Extra by Paying Double The Price Per Unit11:48


  • Get the Chinese Price with 1688: Most People Do This Wrong07:23
  • Things to Negotiate Other Than Price - The Process of Negotiation18:06
  • Get Custom Packaging with Lower MoQ - Quick Tip02:50
  • How to Get Lower MOQ03:40
  • How Much Should You Order For Your First Order05:33
  • Negotiation Process Summary01:40

Product Design

  • Getting your Company Logo05:41


  • Product Packaging Overview - Everything Involved06:53
  • Packaging - Amazon Requirements10:46
  • Packaging - Your Requirements17:19
  • Product Inserts13:55
  • Product Instructions03:51
  • Protective Packaging02:44

Before Sourcing - Business Fundamentals

  • Insurance: General Liability10:02
  • Insurance Which to Get and Where02:27
  • Trademarks: Should You Get One?09:18
  • General Store vs Niche Store01:41

Sourcing Information - Conditional/Advanced

  • What's a Sourcing Agent and When Should You Use One?02:02
  • [Interview] Benefits of Using a Sourcing Agent04:08
  • [Interview] How To Find A Sourcing Agent in Less Than 10 Minutes10:29
  • How To Improve Products By Sending Competitors Product To Supplier02:06
  • Custom Packaging Firms00:56
  • Beware of Scammers in China03:19


  • When to Pull The Trigger?03:52
  • Paying for Your First Order04:39
  • Checking Up With Your Supplier To Ensure Your Requirements Are Met01:27
  • How To Open International Bank Account in Less Than 1 Hour FOR FREE03:06
  • Sending Money Smarter - Increase Profits 10% With Our Negotiated Currency Transfer Rates and Fees39:23
  • Protect your Profits from Abroad - International Currency Hedging42:37
  • Inspection Company Recommendation Before Paying Final 70% Of Order05:02


  • Shipping Terms and When to Use a Freight Forwarder with Flexport08:11
  • How To Create A Shipping Plan For Amazon FBA: A to Z18:26
  • Why You Need A Good Freight Forwarder02:11
  • Sea Shipping Overview - Step By Step29:59
  • Common Pitfalls With Freight Forwarders06:03
  • Shipping Insurance02:29
  • What Makes Flexport Unique05:14

What the Amazon Fulfillment Center is Like - Feat. Ex-Amazon Shipping and Logistics Expert

  • Emmanuel Intro14:14
  • What Causes Shipments to Get Delayed? When is Your Product For Sale?14:11
  • Returns and Amazon's Philosophy12:10
  • What Happens If Your Product Gets Restricted?04:28
  • Liquidating and Destroying Products02:08
  • What Happens To Destroyed Inventory in Amazon?02:54
Perfect Listing


  • Doing Keyword Research With Cerebro: Reverse ASIN05:03
  • Why You Don't Want To Be The Cheapest Price05:20
  • How I Increased Profits 50% Over Night by Raising Prices04:25
  • Hack: Fix Product Detail Page That Won't Update02:27
  • [VL Interview] How Does The Amazon Search Algorithm Work?14:03
  • [VL Interview] Conversion Rates, Review Rates, and Email Follow-ups09:06

Keyword Fundamentals

  • Keywords: What Are They?07:29
  • Keyword Indexing Definition, History and Future with Helium 1008:52
  • Why You Are Not Indexing? - Common Problems and Solutions04:32

Keyword Research

  • Keyword Search Volume - Importance and Changes08:45
  • Keyword Research - Gathering Keywords - Theory and Goals with Helium 1014:06
  • Keyword Research - Theory of The Tactics of Analyzing and Prioritizing Keywords13:25
  • Keyword Research with Magnet14:56
  • Keyword Research: Cerebro Overview05:28
  • Cerebro - Keyword Research 1 ASIN15:39
  • Keyword Research - Cerebro Multi ASIN13:40
  • Cerebro - ADVANCED Find Which Keywords Your Competitors Run PPC Search On13:39
  • Helium 10 Keyword Tracker Overview13:09

Listing Keywords Like a Pro With Manny Coats

  • Interview With Manny Coats: Who is he?05:31
  • Best Way to Gather Keywords: Tips from Manny15:25
  • How to Find Keywords with Cerebro and Magnet: Manny's Best Practices13:01
  • How Manny Uses Magnet to Find Keywords: Manny's Methodology08:28
  • Where Manny Puts His Keywords18:37
  • The CPR Method of Launching a Product07:17

Writing Listing - Strategy

  • Using Customer Reviews To Write Your Listing - Helium 10 Review Download + interview in depth23:51
  • Step By Step - How To Use Helium 10's Keyword Tracker To Write Your Listing13:31

Writing Listing - Tactical

  • A to Z How To Create A Product Listing50:25
  • UPC Codes: Where Do I Buy Them?13:14
  • Writing Your Listing with Frankenstine and Scribbles11:41

Listing - Troubleshooting

  • Keyword Indexing - How to Check if Your Keyword is Indexed04:35
  • SOLUTION - What To Do If Amazon Isnt Indexing Your Keyword05:05
  • Expanding Internationally - Tips Tricks and Common Failures14:32
  • How To Force Your Canonical URL07:00
Product Photography


  • Photography Introduction - Why Its The MOST Important Part of Your Listing14:52
  • Photography Companies We Recommend01:16
  • Product Photography Expert - Eric Rodriguez Founder of Virtuous Graphics01:32
  • Virtuous Graphics Intro - Who is Anthony Cofrancesco?04:01
  • Best Practices for Product Photography with Anthony07:30

Photo Types

  • An Overview of Types of Images07:21
  • Amazon Photo Guidelines - Dos and Don'ts05:00
  • Main Image - Purpose and Tips - 50% Sales increase Overnight with 1 Change02:23
  • Main Image - Analyzing Main Images with Anthony10:11
  • Main Image - Examples of What NOT TO DO01:58

Types of Images

  • Image Type - Multiple Angle Shot01:41
  • Image Type - The Ghost Lifestyle Image01:12
  • Image Type - Transparent Lifestyle Photo for Hard To Describe Products01:36
  • 3D Rendering and Exploded Photos01:19
  • Info Graphic Examples with Virtuous Graphics11:01
  • Product Comparison Photos with Virtuous Graphics03:11
  • Lifestyle Photography Examples and Best Practices with Virtuous Graphics13:02
  • Good and Cheap Lifestyle Photos - Horse Head Example04:09

Photo Aspects

  • Photo Angles and Point Of View Are Important03:19
  • Color and Font Schemes04:10
  • Using Real Life Comparisons For Size, Weight and Technical Specifications02:47
  • Brand Your Product Photos04:30
  • Stock Images and Photoshop - Anthony's Opinion05:12
  • Stock Photo Websites We Recommend02:33
  • Prevent Negative Reviews and Returns With Your Product Photos02:24

Product Photographers and Pitfalls

  • How To Choose a Photographer06:24
  • How To Communicate With a Photographer07:36
  • Common Mistakes Learned From Creation 2500 Listings04:56
  • Random Amazon Stats From Helping Other 2500 Clients07:24
  • How to Report Competitors Photos that violate Terms of Service02:07
  • Special Offer From Virtous Graphics02:10

Amazon Video and Enhanced Brand Content

  • Enhanced Brand Content - What Is It?06:46
  • Enhanced Brand Content Examples06:18
  • Amazon Video - Rules and Guidelines04:01
  • Amazon Video with Anthony04:31
  • Amazon Video - How to Add Product Video To Your Amazon Listing03:09
  • Amazon Video - Add Videos WITHOUT Brand Registry - Amazon Video Shorts02:15

Launch Your Product

  • Choosing Initial Price06:09
  • [VL Interview] How to Properly Launch with Viral Launch08:19
  • [VL Interview] Product Launch Failures: Common Reasons07:46
  • How to Get Your First Reviews12:31
  • WARNING - Facebook Review Groups: Proceed at Your Own Risk09:32
  • Verified vs Unverified Reviews09:24
  • How to Prevent Negative Reviews Before They Happen05:40
  • How Long Does It Take For a Product To Get to The Amazon Warehouse?03:22
  • I LOST $100,000 on Amazon Prime Day - SET UP MAX ORDER QUANTITY!04:51
  • How To Make a 2 Step URL with Helium 10 Gems - Feat. Manny Coats11:45
  • Using 2 Step URLS for Launching - Helium 10 Update09:22
  • Ultimate Keyword Hack - How To Rank Backend Keywords13:51
  • Launch Services - Warning and Brock's Thoughts04:19
  • Relaunch Your Product - If And When06:50
  • 5 Ways to Liquidate Your Product06:32
  • Be Careful When Responding to Customer Emails - Amazon Bots Will Get you Banned01:20
  • Sales Low? How To Compare AMZ Sales To Average Daily Volume with VL04:39

Email Auto-Responders and Review Follow-Up

  • Double Amazon FBA Product Reviews - Best Email Customer Feedback Techniques11:57
  • How To Create The Best Looking Emails07:14
  • What Can Get You Banned? - Best Practices For Email Sequences05:00
  • Product Inserts - The Do's And Don't04:12
  • What Makes Feedback Whiz Unique10:22

How To Run Profitable PPC Campaigns Like The Experts

  • PPC Overview Explained A to Z30:25
  • Interview With Sean & Taylor, PPC Experts: Who are They?02:18
  • Why PPC Is Important02:46
  • Overview of Biggest PPC Mistakes06:50
  • The Most Important Criteria For Driving Sales With PPC02:03
  • The Most Important Criteria For Driving Sales With AMS00:49
  • How To Structure Campaigns08:12
  • How To Optimize Campagins03:07
  • Starting a Bid - Where Do I Start?02:40
  • Where Do You Find Keywords?02:07
  • How Many Keywords Should You Target When Starting a New Campaign?01:48
  • Auto Campaigns - Should I Be Running Them?05:17
  • What To Do If a Campagin Isn't Working Well05:33
  • Advanced: Bid+02:21
  • Negative Keywords06:59
  • Where You Can Find Sean & Taylor06:31


  • How To Set Up Your Wix Account07:02
  • Where to Host a Website For Your Brand Overview06:05
  • Scale Your Brand by Grabbing as Much Real Estate as Possible09:01
Business Fundamentals


  • The EASIEST way to MAKE MONEY - Everyone Should Do This01:50
  • Ultimate Tax Guide - Everything You Need To Know About LLCs and S Corps02:30
  • How to choose a business Name02:05
  • Choosing Your Display Name Also Called Storefront name01:05
  • Tips for Choosing Your Brand Name05:54
  • Cool Tool To Help You Choose Your Brand Name02:22
  • Examples of Bad Brand Names05:43
  • Find Amazon Qualified Sellers with Jungle Market02:01

Payments and Money Management

  • How to pay people over-seas03:43
  • High Yield Savings Account00:59
  • How To LEGALLY NOT PAY TAXES & Get a 6% Loan from the Government02:26


  • Go to Guided Tour in China with Startup Bros03:35
  • What is Helium 10 Elite?05:10

Complete Course + Case Study

  • Online Jobs Intro - How Outsourcing Changed John Jonas' Life16:30
  • Why John Created Online Jobs04:09
  • How John Became a True CEO with Outsourcing to the Philippines07:14
  • Why You Should Hire in the Philippines09:14
  • John's Most Inspirational Story With Outsourcing To The Philippines04:23
  • Where To Get Started When Outsourcing03:56
  • Types of People You Can Find To Hire on Onlinejobs.ph01:51
  • The True Cost of Outsourcing To The Philippines - Quality Work vs Wages02:34
  • How to Make a Job Posting on Online Jobs21:07
  • 80% Hiring Success Rate Strategy - John's Personal Recruiting Process18:32
  • The Importance of Communication with Your Virtual Assistants02:42
  • How John Sets Up Test Projects for His Recruiting Process01:15
  • Time Tracking - Should You Track Your Employee's Time?02:55
  • How to Train Your Virtual Assistants07:06
  • How To Scale and Go Beyond 1 Virtual Assistant07:29
  • How To Let Go of People (If Absolutely Necessary)05:33
  • Q&A - Tools and Software John Uses To Manage His Team04:55
  • John's Final Word with Outsourcing to The Philippines01:51
  • Case Study - How we hired from Onlinejobs.ph (Template included)44:35
Defense Maintenance
  • Amazon Suspension - What I've Learned & Template for Reinstatement17:15
  • About to Run Out of Stock?: Failure+ Success Examples + Best Practices11:27
  • Out of Stock? How Long It Takes To Recover03:28
  • Hijacker Removal with Test Buy: How My Friend Lost $50,00010:43
  • Remove HIJACKERS in LESS THAN 12 Hours with Trademark08:28
  • How To Remove Hijackers WITHOUT a Trademark: Cease & Desist11:30
  • Getida - Best Reimbursement Service We Recommend06:35
  • How To Open Up a second seller account09:11

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